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Mecedes-Benz asked YOU to ‘HACK MY VAN’

Benz looks to combine entrepreneur, start-up community with their brand & product.

Just under two weeks ago, Mercedes-Benz held it’s inaugural ‘Hack My Van’ initiative that called on small businesses, start-ups, product developers, hustlers, hackers and everyone in between to get with 2-3 people, come up with an amazing, innovative business idea using the Vito Van as the canvas.

On Saturday 6 August, six finalist where chosen to participate in a one day ‘hackathon’ where Code Camp innoVito by Cobalt Designs were announced the winners with their concept of running a Biohacking Lab out of the Vito Van.

They were presented with a brand new Vito Van to bring their idea to life and to run pop-events all over the country to raise awareness.

Code Camp began as a hobby in 2013 and has over the last 18 months has taught more than 8,000 students to write computer code across Australia at both Public and Private Schools. Their aim is to teach every student from socioeconomic backgrounds and reach 100,000 students in the next 12 months.

Hopefully the ‘Hack My Van’ event will become an annual event, stay tuned!

For more information about ‘Hack My Van’, please click on the link.


The winning team with Hon. Philip Dalidakis, Minister for Small Business, Innovation and Trade and Diane Tarr (Managing Director, Mercedes-Benz Vans Australia & New Zealand)

(Photo source:

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